I scratched my arms in every meeting for three years.

Dry, tight, itchy skin that no cream could fix for more than an hour. I wore full sleeves in summer. I'd catch myself scratching in meetings, on calls, without even realising it.

I thought it was just my skin type. I was wrong.

Every shower was silently stripping my skin barrier — hard water minerals building up, day after day, undoing whatever I put on. No moisturiser could keep up with that kind of daily damage.

I looked for something built to actually fix this — ceramide-first, with EDTA to fight the minerals, made for Indian skin and Indian conditions. There was nothing.

So I made QUELL.

If dry skin has ever made you feel less comfortable in your own body — this is for you.